Added: Feb 8, 2012

From: AmpedUpTraffic

Duration: 1:30

http://www.AmpedUpTraffic.com | (484) 818-7088 Check out our FREE webinar at http://webinar.AmpedUpTraffic.com Transcription: Different marketers qualify 'good' keywords in different ways depending on the unique niche and the geographical area. Generally, though, you would like to find keywords which happen to be low hanging fruit. You want a good balance between high search volume and low levels of competition. The solid numbers for each of these metrics will fluctuate significantly. For instance, keywords linked to the legal occupation often tend to be a lot more competitive than those in, say, environmental health and safety - and these same keywords will most likely be harder to compete on in a larger city than in a lesser populated area. As you do your research and analysis, you will find a sweet spot that has relatively high search volume and comparatively low competition. The moment you find words like that, prioritize them and search for more with comparable or stronger metrics. If you target keywords that are overly aggressive, it will most likely take much more time to make progress as far as your Google ranking. You'll be in competition with companies that may have been going for those keywords for many years, businesses that may possess much deeper pockets or a dedicated Internet marketing team. If you target key-words that are "too simple " they probably won't have enough search volume to make your efforts pay off. Here's the superb example ... At times business owners think they're doing genuinely well with Google if when they enter their own name or their business' name into Google's search box, their website appears on the very first page. Get that? The keyword they typed in was either their name or the name of their business. By all means, their site should certainly arise toward the top of that list - or even better, take up most of the webpage of results! However, that's unsatisfactory. That simply means someone who actually knows you or your establishment can locate you online. Practically that parallels to having an online business card. What we're aiming to do is extremely different. We need to make sure that when consumers go searching for the products and services you make available - without even knowing your name or your business name - they locate you. The keywords in this case are your products or services and most likely your geographical location. It's quite simple to rank for your name or your establishment name. Ranking effectively for your products and services is a different matter. That's precisely where online marketing strategies pays off and yields a high return on every advertising dollar. Once you discover that sweet spot for your keywords - large search volume and modest opposition, save those keywords to a spreadsheet. If you're using Market Samurai, you can simply export your final results to a spreadsheet. If you're using Google's tool, you can export the results to a spread sheet - they just won't include as much information, so you 'll have to go through more steps and some uncertainty to get an idea of how well you can contend for those keywords. Sort your keyword target listing by priority, so that you understand which keywords you'll go after initially. It's a very good plan to even color code your list so you can get extreme clarity on which keywords are the priority. You might choose to focus on 5-10 keywords at a time, moving down your list after you've made steadfast progress on the initial batch of keywords.

Channel: Howto

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