Added: Sep 8, 2010
From: WhitespaceCanada
Duration: 0:47
For all those who've been in the ad business as I have -- I know you'll appreciate this... Ogilvy on Advertising. It's a little dated -- published in 1983 -- but some of the lessons that Ogilvy talks about in his book still stand today -- and of course some don't. Here's an excerpt: ... "I assumed that advertising would go through several changes before I retire -- so far there has only been ONE -- that's television, as it has emerged as the most potent medium for selling most products today". What do you think he'd say about television today vs. Inbound marketing.
Channel: Education
Rating: ( ratings) Views: 29 Comments: 0
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