Added: Feb 7, 2012

From: etelligentstrategies

Duration: 1:54

Presented by http://www.etelligentstrategies.com/ small business video marketing Video marketing is becoming more and more common when it comes to executing an online marketing strategy. Integrating video into your online marketing strategy is not only a 'nice to have', but it is quickly becoming a necessity as more and more browsers expect to see videos on company websites. There are also many advantages to having videos on your website, and many of these advantages can't be ignored. With Video You Are Able To Reach a Larger Audience -- Just as there are a number of different types of browsers who may visit your website, there are just as many types of visual learners. And though some individuals may learn from reading, others are more comfortable learning from viewing. By using videos, you will be able to engage your visitors and reach a larger audience, as you have now made it easier for them to learn from you. With the help of a well crafted video, you are able to put all of the information a customer needs at their fingertips. And with one click of a button, they can bring the words on your webpage to life. Video Marketing Helps to Build Your Brand -- In order to get more visitors interested in what you have to say and what your company offers, you need to build trust. One of the best ways to build trust online is by allowing people to know what you look like, and also what you sound like; this can be done via video marketing. In today's world of online marketing, it is very hard to build trust through written words; as such, many marketers now have turned to video marketing. Remember, people buy from people and not businesses, so using video as an opportunity to build trust helps to ensure your browsers become paying customers. Video is an excellent SEO Tool -- If you ever spend any time on the largest search engines (Google, Yahoo or Bing), you'll notice that anytime you type in a search term, the first few results are often videos. Search engines love videos as they are perceived to be rich in content with lots of viewers. Browsers share videos quicker than any other form of content and thus, videos are perceived to be more valuable than written word. In all, videos serve as a powerful tool to market your business and, if you haven't already, you should definitely consider adding videos to your online marketing strategy. source: http://www.etelligentstrategies.com/3-reasons-you-need-video-in-your-online-marketing-strategy Reference research: http://www.comscore.com/Press_Events/Press_Releases/2012/1/comScore_Releases_December_2011_U.S._Online_Video_Rankings

Channel: Education

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